We offer both the MIND Management System and the EXECUTE MasterMIND to help businesses achieve optimal performance, but they serve distinct functions. The MIND Management System is a framework that helps businesses accelerate their value by improving alignment, decision-making, and accountability. There are four key elements: Most Important Number (MIN): This is the north star metric for any organization, function, or team. It represents the single, most critical outcome that supersedes all others. Drivers: These are strategic levers your team can pull to propel progress towards your MIN. They represent the categories of work considered most impactful. Actions: These are the building blocks that translate your MIND strategy into tangible results. They represent the tasks, projects, or initiatives your team commits to executing. MIND Meetings: These structured, results-oriented meetings keep the system on track. MIND Meetings are the cornerstone of successful MIND Management implementation. On the other hand, the EXECUTE MasterMIND is a collaborative and high-level advisory program that brings together top executives to brainstorm, problem-solve, and strategize about complex business challenges. It provides a platform for intimate peer-to-peer learning, mentorship, and community, fostering an environment where leaders can share experiences and insights to drive transformative growth in their organizations. So, the best way to think about it is that MIND is a business management tool, while EXECUTE focuses on personal and professional development for individual leaders.

Full-Contact Value Creation is our comprehensive approach to helping businesses maximize their value. Unlike traditional consulting models that are typically one size fits all or overly process driven, Full-Contact Value Creation involves a deep dive into every dimension of an organization. This includes strategic planning, operational efficiency, leadership development, and cultural alignment. We engage closely with your team to understand your unique challenges and opportunities, providing tailored solutions that drive sustainable growth. Our commitment is to be hands-on and fully involved in the transformation process, ensuring that every action we take adds measurable value to your business. Like the name Full-Contact implies: it's not always comfortable, but it always creates value.

We don't believe in one size fits all trainings or maxims, but take a surgical approach to Leadership Development that capitalizes on individual leaders strengths and develops their opportunities with a highly personalized and systematic framework designed to cultivate effective, results-driven leaders. Our methodology centers on real-world application, continuous improvement, and measurable outcomes. Through regular feedback and progress tracking, we ensure that your leaders not only develop but excel in their roles, ultimately contributing to the overall success of your organization. At ETW, we're passionate about transforming leaders into catalysts for change and growth.

The goal of organizational culture isn’t reciting the mission when called upon. It is living an intentionally-based culture to create more value for your organization, your team members, and ultimately, for your customers. Creating a mission, vision statement, or set of core values is a waste of time if you can’t all sink your teeth into them by creating more value and fully connecting them to value creation. Without the connection, it’s a futile exercise of looking and feeling good and oftentimes demoralizes employees when the actions of leaders are at odds with the mission, vision, and values created.

We consider ourselves an equal and active partner in growing your business. This means being fully honest and transparent even when it's uncomfortable. Our obsession is to increase the value of your business as if it were our own. If you're satisfied with running a lifestyle business, that's great - but we are not for you. If you're willing to roll up your sleeves and get after true Value Creation, we will be there with you every step of the way.

The EXECUTE MasterMIND brings together top executives ready to roll up their sleeves and tackle significant business challenges head-on. It's like a high-powered brain trust where leaders can bounce ideas off each other, share what's worked (and hasn't), and identify actions that move the needle. This is a place where you can speak freely and get fresh perspectives. Think of it as your advisory board but with the bonus of building genuine relationships with other leaders who get what you're going through. It's about giving and getting support, pushing each other to think bigger, and ultimately driving serious value in your business.

Leaders of small, medium, or large organizations committed to personal and professional growth. We don't limit based on revenue. If you lead a business and are committed to doing the work to increase its value, you are a candidate for EXECUTE.

Groups meet one day a month.

Groups are limited to eight members to ensure focused support. Our philosophy is quality over quantity. By keeping the groups small, members gain a deep understanding of each other's businesses.

Peer Problem-Solving: Tap into the collective wisdom of experienced executives to tackle your toughest business challenges. Strategic Insights: Gain fresh perspectives and actionable strategies to drive growth and value in your organization. Confidential Sounding Board: Test ideas and discuss sensitive issues in a trusted, judgment-free environment. Connection: Build meaningful relationships with high-caliber leaders across industries for ongoing support and collaboration. Personal Growth: Sharpen your leadership skills and broaden your business acumen through real-world learning and shared experiences.

The EXECUTE MasterMIND stands out by focusing on actionable outcomes and measurable results. Unlike many executive groups emphasizing networking or theoretical discussions, EXECUTE is all about creating real value. Here's what makes it better. Action-Oriented Approach: Every session concludes with concrete action steps and accountability measures. Diverse Industry Insights: We carefully curate a mix of leaders from various sectors, fostering cross-pollination of ideas and innovative problem-solving. High-Caliber Facilitation: Our sessions are facilitated by experienced business leaders who know how to extract the best insights from the group and keep discussions productive. Exclusive Resources: Participants get access to proprietary tools, frameworks, and research not available in other programs. In essence, the EXECUTE MasterMIND isn't just about talking shop – it's about equipping leaders with the insights, strategies, and support to make significant strides in their businesses. It's designed for executives who are serious about growth and ready to put in the work to achieve it.

At the core of EXECUTE is each member's deep dive. Every other month, you get the opportunity to delve into your business results, challenges, and opportunities. This is not a surface-level glossing over; members share their financials, leadership challenges, and proprietary information. Knowing every member has signed an NDA establishes that safety and trust to get to the core of your challenges.